If you are walking around the streets of Harare, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Zimbabwe and it dominates the car markets in the country. The core reasons for the dominance of Toyota in the Zimbabwe market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles.
Recently, the models Toyota Corolla and Nissan Sunny are the most widely wanted in the market. But, models such as Toyota Hiace, Toyota Vitz and Nissan X-Trail are very popular thanks to their renown and affordable prices.
Toyota Hilux and Volkswagen Golf are among the top popular higher cost Toyota brands in Harare, as well as BMW 3-Series, Mercedes-Benz C-class, Mercedes‒Benz E-Class and latest models of other brands.
Brands such as Mazda, Honda, Audi, Mitsubishi and Ford also have significant share in the Zimbabwe market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.
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